Podcasting is one of the many ways that online marketers use to tell their stories. Podcasts allow you to reach an audience that you would not be able to meet using a blog. With a huge audience preferring podcasts to blogs, a podcast can be a huge audience to your blog.
Unfortunately, podcasting does not guarantee instant success. It would help if you learned the fundamentals of this trade.
Not Planning Your Content
Most beginners do not appreciate the need to organize their podcasting routine. This often confuses the target audience. To avoid making this mistake, it is advisable to ensure that you have a well-planned podcasting routine penned down. A clear plan means that you do not have to worry about coming up with a topic for the next episode.
Not Following an Outline
Not following an outline during a podcast puts you at risk of going off-topic. This can be confusing at times, especially to the audience. To save yourself from the confusion, make sure that you have an introduction, body, and conclusion in bullet form. This way, if you find yourself veering off track, you can easily check the outline and get back to your topic.
Having the Wrong Podcast Host
Most beginners do not usually have an idea of the volume of the audience that they can capture. They do not pay attention to a podcast host’s key attributes, such as the availability of large bandwidth. Working with a wrong will undoubtedly limit your chances of attracting and maintaining a huge audience. For starters, always make sure that the podcast has what it takes to handle your audience.
Being Overly Conscious
It is common, especially when you are just getting started, to be overly self-conscious. This tends to erode your personality and sound more like a robot. To avoid this mishap, try to share some light moments with your audience, laugh, and make sure that you enjoy the process. This will make it easy for your audience to identify with what you have to share, which will leave them waiting for your next release.